Event Programme
12 March - 14 March
Day 1
Conference: Enhancing the Effectiveness of Tourist Information Centres. Best Russian and International Experience
Interactive discussion and best global and local practice exchange, tips and real cases on how to increase the effectiveness of Tourist Information Centres provided by leading foreign experts. Workshop «TIC and tourist companies in Russia. In search for mutual understanding»
Issues to discuss:
- Promotion of regions in the domestic and foreign markets. Marketing effectiveness analysis
- Cooperation with official authorities, business and mass media. Is it possible to apply foreign experience in the Russian realities?
- Collection and analysis of statistics - key to success
Target audience:
- Tourist Information Centres
- Travel agencies and tour operators of domestic tourism
- Regional tourist administrations
12 March
11:00 - 11:30
Pavilion 2, Hall 1 Main Arena
Joern Gieschen, Head of Tourimpax - Tourism Intelligence & Consulting
Pavilion 2, Hall 1 Main Arena Europe/MoscowExpert's speech
TIC in the age of smartphone-mania: how tourist information centres fight (and win) in the new informational reality
Joern Gieschen, Head of Tourimpax - Tourism Intelligence & Consulting
12 March
11:30 - 12:30
Pavilion 2, Hall 1 Main Arena
Discussion
Panel discussion «Best foreign TIC practices. Issue of applicability in the Russian realities»
12 March
12:30 - 14:30
Pavilion 2, Hall 1 Main Arena
Max Cherepitsa, Self-management Coach and Editor of brainhack.me
Pavilion 2, Hall 1 Main Arena Europe/MoscowExpert's speech
Workshop: TIC and tourist companies in Russia. In search for mutual understanding
Max Cherepitsa, Self-management Coach and Editor of brainhack.me
Conference MITT Digital
Technological trends for tourist industry. Online VS Offline. Russian and foreign startup sessions. Practical experience and useful advices for the tours online-promotion. VR/AR technologies for tourism industry
Target audience:
- Tour operators and travel agencies
- Regional tourism administration and tourist information centres
- Suppliers of online-technologies and IT-solutions
- Technological startups
12 March
11:00 - 11:50
Pavilion 2, Hall 1 Main Arena
Discussion
Panel Discussion «Selling of tours: Online VS Offline»
12 March
11:50 - 12:10
Pavilion 2, Hall 1 Main Arena
Expert's speech
Disruptive trends in the travel API economy
12 March
12:10 - 12:20
Pavilion 2, Hall 1 Main Arena
Expert's speech
Startup pitch: Viselio – online service for obtaining a visa to Russia
12 March
12:20 - 12:40
Pavilion 2, Hall 1 Main Arena
Expert's speech
Trends 2019 in SMM of tours and travel companies
12 March
12:40 - 13:00
Pavilion 2, Hall 1 Main Arena
Expert's speech
Trends of Excursion Market. Lessons for Travel Agencies
12 March
13:10 - 13:20
Pavilion 2, Hall 1 Main Arena
Expert's speech
Startup pitch: Surprise Me – additional opportunity to earn on excursions from locals
12 March
13:10 - 13:30
Pavilion 2, Hall 1 Main Arena
Expert's speech
How to organize analytics in Travel sector to make it bring money to you
12 March
13:30 - 14:10
Pavilion 2, Hall 1 Main Arena
Discussion
Panel discussion «Online promotion in travel industry: panel discussion with practitioners»
12 March
14:10 - 14:20
Pavilion 2, Hall 1 Main Arena
Expert's speech
Startup pitch: Sujester – machine learning to enhance the advertisement effectiveness in travel industry
12 March
14:20 - 14:40
Pavilion 2, Hall 1 Main Arena
Expert's speech
Email-marketing: how to monetize your database
12 March
14:40 - 15:30
Pavilion 2, Hall 1 Main Arena
Moderators:
Joern Gieschen, Head of Tourimpax - Tourism Intelligence and Consulting
Valentin Dombrovsky, Chief Alchemist, Travelabs
Expert:
Yulia Rybakova, director of tourism department in Yaroslav region
Startups:
•izi.TRAVEL - Russia
•Timescenery
•Imtovi
•Hotbot.ai Pavilion 2, Hall 1 Main Arena Europe/Moscow
Expert's speech
DestUp Session
The launch of a global Russian-German project uniting tourist destinations and startups. The main objective of the project is to help regional tourist administrations, tourist information centers and organizations involved in marketing of tourist destinations to increase the efficiency of work by introducing new technological and cost-effective solutions. Startup pitch session and exchange of contacts.
Moderators:
Joern Gieschen, Head of Tourimpax - Tourism Intelligence and Consulting
Valentin Dombrovsky, Chief Alchemist, Travelabs
Expert:
Yulia Rybakova, director of tourism department in Yaroslav region
Startups:
•izi.TRAVEL - Russia
•Timescenery
•Imtovi
•Hotbot.ai
12 March
15:30 - 16:00
Break
12 March
16:00 - 16:20
Pavilion 2, Hall 1 Main Arena
Expert's speech
Marketplace in travel industry: challenges and opportunities
12 March
16:20 - 16:40
Pavilion 2, Hall 1 Main Arena
Expert's speech
Automatization of excursion tours and all the chains of selling process
12 March
16:40 - 16:50
Pavilion 2, Hall 1 Main Arena
Expert's speech
How can an entrepreneur learn to keep track of losses, do mistake correction, evolve and continue to develop projects in travel business
12 March
16:50 - 18:10
Pavilion 2, Hall 1 Main Arena
Expert's speech
Pitch session «VR/AR technologies as innovative tool for promoting Moscow tourism potential»
Analytical session: Profile of Russian tourists
Session is aimed at representatives of Russian and foreign tourism ministries and regional administrations. Leading international analysts provide an answer to question «who a russian tourist is», which demands he or she has and how these demands can change in the nearest future.
Issues to discuss:
- social and psychological portrait of a russian tourist: age, sex, education level, status, profession. How all these factors can influence tourist demands.
- economic aspect: travel durations and how much money a russian tourist spend on travelling
- use of modern technologies while travelling: online services and mobile applications
- how russian tourists demands are expected to change in the nearest future. Prognosis by experts
12 March
13:15 - 13:40
Pavilion 2, Blue hall
Mila Novichenkova, Director of Marketing and Communications, Ipsos Comcon
Pavilion 2, Blue hall Europe/MoscowExpert's speech
Russian tourist portrait: social and psychological aspect
Mila Novichenkova, Director of Marketing and Communications, Ipsos Comcon
12 March
13:40 - 14:05
Pavilion 2, Blue hall
Stanislav Ismagilov, Head of Visa products in Russia
Pavilion 2, Blue hall Europe/MoscowExpert's speech
Russian's travelling routine: specificity of booking, route planning, travel costs
Stanislav Ismagilov, Head of Visa products in Russia
MITT Academy: Day 1
Free education programme for specialists of travel agencies and other interested professionals. Everyday series of educational workshops consisting of several thematic tracks
Key topics:
- Law issues in travel companies working process
- Accounting and finance in travel company
- Promotion issues: social media, messengers, landings, pay per click ads
- Sales perfomance improvement
- Staffing issues
Target audience:
- Travel agencies
- Tour operators
12 March
11:00 - 12:00
Pavilion 2, Hall 3 MITT Academy
Expert's speech
Networking session. Lifehacks. How to get useful contacts during exhibition easily and effectively
12 March
12:00 - 13:00
Pavilion 2, Hall 3 MITT Academy
Expert's speech
Master class on low-budget marketing
12 March
13:00 - 15:00
Pavilion 2, Hall 3 MITT Academy
Insurance and the Russian tourism market. Results of 2018
Agreements in tourism 2019. What's new? 5 improvements for risks reduction!
Prevention and settlement of conflicts between tourist and travel agency Pavilion 2, Hall 3 MITT Academy Europe/Moscow
Expert's speech
12 March
15:00 - 16:00
Pavilion 2, Hall 3 MITT Academy
Pavilion 2, Hall 3 MITT Academy Europe/Moscow
Expert's speech
Contest Final «Unique Moscow — a step to wow-tourism»
Supported by Committee for tourism of Moscow City Government
12 March
17:00 - 18:00
Pavilion 2, Hall 3 MITT Academy
Details of taxation for travel companies
Online cash registers: cash and non-cash payments between customer and company Pavilion 2, Hall 3 MITT Academy Europe/Moscow
Expert's speech
MITT Academy. Day 3
Free education programme for specialists of travel agencies and other interested professionals. Everyday series of educational workshops consisting of several thematic tracks
Key topics:
- Law issues in travel companies working process
- Accounting and finance in travel company
- Promotion issues: social media, messengers, landings, pay per click ads
- Sales perfomance improvement
- Staffing issues
Target audience:
- Travel agencies
- Tour operators
12 March
11:00 - 13:00
Pavilion 2, Hall 3 MITT Academy
Modern SEO and Travel: 10 steps to success. Website or landing page: what's better? Pavilion 2, Hall 3 MITT Academy Europe/Moscow
Expert's speech
Digital: websites, landing pages and mobile apps
14 March
13:00 - 14:30
Pavilion 2, Hall 3 MITT Academy
HR-brand of company – main tool for attracting and retaining valuable human resource
Staff motivation: how to retain the best sales managers in a travel company
Pavilion 2, Hall 3 MITT Academy Europe/Moscow
Expert's speech
14 March
14:30 - 16:00
Pavilion 2, Hall 3 MITT Academy
How to correct mistakes while setting up PPC ads Pavilion 2, Hall 3 MITT Academy Europe/Moscow
Expert's speech
Digital: pay-per-click ads
Analytics ans trends in the tourism market
How to correct mistakes while setting up PPC ads
Day 2
MITT 2019 Exhibitor Award Ceremony and Awards Ceremony of Unique Moscow - a Step to Wow-Tourism contest winners
13 March
11:00 - 12:00
Pavilion 2, Hall 1 Main Arena
Ceremony
MITT 2019 Exhibitor Award Ceremony
13 March
12:00 - 12:30
Pavilion 2, Hall 1 Main Arena
Ceremony
Awards Ceremony of Unique Moscow - a Step to Wow-Tourism contest winners
Conference: Trends for Tourism Industry Development - Travel Trends
Global trends and scenarios of the tourism industry's future development. New tourist destinations and types of tourism. Technological trends of the industry. Modern tourists - their profile and demands.
Target audience:
- Tour operators
- Тravel agencies
- Hotels
- Business trips organisers
13 March
12:45 - 13:15
Pavilion 2, Hall 1 Main Arena
Expert's speech
Drivers of global tourism market and changing demands of a modern traveler
13 March
13:15 - 13:40
Pavilion 2, Hall 1 Main Arena
Expert's speech
Role of airlines in today's world and in the travel industry
13 March
13:40 - 14:10
Pavilion 2, Hall 1 Main Arena
Expert's speech
A Look Ahead: How Younger Generations are Shaping the Future of Travel
13 March
14:10 - 14:35
Pavilion 2, Hall 1 Main Arena
Expert's speech
Tourism IT-trends: robots work hard instead of human
13 March
14:35 - 15:05
Pavilion 2, Hall 1 Main Arena
Expert's speech
Premium & Luxury Travel Trends & Insights - Latest research from the IE Mastercard Premium & Prestige Business Observatory
13 March
15:05 - 15:20
Break
13 March
15:20 - 15:45
Pavilion 2, Hall 1 Main Arena
Expert's speech
Practice of implementation of new tourism legislation
13 March
15:45 - 16:10
Pavilion 2, Hall 1 Main Arena
Expert's speech
Legislative initiatives and prospects of tourism market regulation
13 March
16:10 - 16:35
Pavilion 2, Hall 1 Main Arena
Expert's speech
Obvious and tremendous: how life principles of different generations have changed for two decades
13 March
16:35 - 17:00
Pavilion 2, Hall 1 Main Arena
Expert's speech
Digital-transformation of marketing in travel industry
13 March
17:00 - 17:25
Pavilion 2, Hall 1 Main Arena
Expert's speech
Travel market: 5 megatrends for the next 5 years
MITT Summit - Hotel
Вас ждет насыщенный день, посвященный росту эффективности бизнес-процессов отеля и, что немаловажно, личной эффективности руководителя. Мастер-классы на самые актуальные и «волнующие»темы отрасли, лучшие бизнес-кейсы экспертов в рамках сессии «Бизнес-куча», battle-сессия по HR-направлению, а также розыгрыш сертификатов курсов Hotel Business Academy и призов от партнеров.
Сравните опыт вашего отеля с опытом ведущих экспертов отрасли!
Аудитория:
Руководители, специалисты отелей и гостиничных комплексов, малых и мини отелей, хостелов, апартаментов, пансионов, бутик и арт отелей, руководители департаментов и различных служб средств размещения.
13 March
11:00 - 11:45
Pavilion 2, Blue hall
Expert's speech
Workshop «Where do your leads go away?»
13 March
11:45 - 12:30
Pavilion 2, Blue hall
Expert's speech
Workshop «CRM-marketing: how to manage a client base»
13 March
12:30 - 12:45
Break
13 March
12:45 - 14:15
Pavilion 2, Blue hall
Expert's speech
Business-kucha «Best digital-marketing and sales cases»
13 March
14:15 - 14:30
Break
13 March
14:30 - 15:15
Pavilion 2, Blue hall
Expert's speech
Workshop «Effective General Manager in a hotel»
13 March
15:15 - 16:00
Pavilion 2, Blue hall
Expert's speech
Workshop «How to hire and retain the best members of a team?»
13 March
16:00 - 16:15
Break
13 March
16:15 - 18:00
Pavilion 2, Blue hall
Discussion
«Stick or Carrot: Best practices for staff management?»
Panel discussion: Challenges of the Russian Tourism Market - Market Shocks
Open dialogue with top managers representing the key players of the Russian tourist business. They focus on the shocks of the last season and the prospects for the future one from the first hands.
Issues to discuss:
- Season 2018: results. Which novelties did this year bring into the industry?
- Future outlook: how will the industry change in 2019?
- Dumping in travel industry. How to resist? Ways of the industry consolidation
- Tour operator - travel agency - Rostourism: what is needed from each and every one for common win-win?
- Tourist product tomorrow: what, how, when and for whom. All aspects of marketing digital-mix
- Domestic tourism: prospects by well-informed pessimists. Barriers and opportunities
Target audience:
- Travel agencies
- Тour operators
13 March
11:00 - 13:00
Pavilion 8, Conference hall, Lower Gallery
Experts:
- Taras Demura, General Director, TUI Russia
- Evgeniy Danilovich, Director, Sletat.ru
- Dmitriy Shershnev, General Director, Tez Tour
- Anna Podgornaya, General Director, Pegas Touristik
- Oleg Melnik, General Director, TBG chain and Goryatchie Tury
- Yana Muromova, Deputy General Director, ANEX Tour
- Dmitriy Arutunov, General Director, ART-TOUR
- Alexan Mkrtchan, General Director, Rozoviy Slon tourism company Pavilion 8, Conference hall, Lower Gallery Europe/Moscow
Discussion
Experts Discussion
Мoderated by Natalia Belyakova, Regional Marketing and PR Director, Domina Group
Experts:
- Taras Demura, General Director, TUI Russia
- Evgeniy Danilovich, Director, Sletat.ru
- Dmitriy Shershnev, General Director, Tez Tour
- Anna Podgornaya, General Director, Pegas Touristik
- Oleg Melnik, General Director, TBG chain and Goryatchie Tury
- Yana Muromova, Deputy General Director, ANEX Tour
- Dmitriy Arutunov, General Director, ART-TOUR
- Alexan Mkrtchan, General Director, Rozoviy Slon tourism company
Marketing in Tourism, which does not exist
Session focuses on the problem of tourism product promotion on the market. Discounts in tourism - pros and cons. Non-price competition methods as a way to overcome the crisis.
Target audience:
- Top-management of tour operators
- Top-management and marketing specialists in travel companies
- All interested specialists
13 March
13:30 - 14:00
Pavilion 8, Conference hall, Lower Gallery
Vladimir Demin, Marketing Director, UTS Group
Pavilion 8, Conference hall, Lower Gallery Europe/MoscowExpert's speech
Key report. Marketing in Tourism, which does not exist
Vladimir Demin, Marketing Director, UTS Group
13 March
14:00 - 15:00
Pavilion 8, Conference hall, Lower Gallery
- Dmitriy Arutunov, General Director, ART-TOUR
- Valentin Dombrovskiy, leading alchemist Travelabs, organiser of Travel Tech Conference Russia
- Tatiana Belova, Head of franchising and agencies chain development division, TBG and «Goryachie tury»
- Anatoliy Kharitonov, Co-founder, strategic marketing agency Fanatic
- Pavel Vasin, General Director, ВТМ
Pavilion 8, Conference hall, Lower Gallery
Europe/Moscow
Discussion
Experts Discussion
- Dmitriy Arutunov, General Director, ART-TOUR
- Valentin Dombrovskiy, leading alchemist Travelabs, organiser of Travel Tech Conference Russia
- Tatiana Belova, Head of franchising and agencies chain development division, TBG and «Goryachie tury»
- Anatoliy Kharitonov, Co-founder, strategic marketing agency Fanatic
- Pavel Vasin, General Director, ВТМ
Tourist Business 2025-2030 Foresight Session
Foresight is a unique technology, which allows the industry actors to define a desirable future and also set up tools and the plan how to achieve this future. The main target is to shape an expert vision of key principal of the industry development and simulate tourism future for the period up to 2030.
During the joint work session's participants will be able to define characterestics of the future tourism product, who its target audience is now and in several years, how top-management and all the travel agency specialist should change in order to succeed.
Target audience:
- Travel agencies
- Tour operators
13 March
15:30 - 17:30
Pavilion 8, Conference hall, Lower Gallery
1) Pre-foresight. Introduction of issue. Global consumer trends. Industry's problems overview
2) Team work on the following categories «Future tourism product», «Consumer/Traveler», «Management»
3) Team work results presentations
4) Event debriefing
Pavilion 8, Conference hall, Lower Gallery Europe/Moscow
Expert's speech
MITT Academy: Day 2
Free education programme for specialists of travel agencies and other interested professionals. Everyday series of educational workshops consisting of several thematic tracks
Key topics:
- Law issues in travel companies working process
- Accounting and finance in travel company
- Promotion issues: social media, messengers, landings, pay per click ads
- Sales perfomance improvement
- Staffing issues
Target audience:
- Travel agencies
- Tour operators
13 March
11:00 - 12:00
Pavilion 2, Hall 3 MITT Academy
Expert's speech
Networking-session. Business Speed-Dating
13 March
12:00 - 14:00
Pavilion 2, Hall 3 MITT Academy
WhatsApp chat-bot is a new way to promote in a competitive niche. How to optimize expenses using messengers
How to advertise your business via Facebook and Instagram: ready-made solutions for small, average and large companies
VKontakte: tools for business development Pavilion 2, Hall 3 MITT Academy Europe/Moscow
Expert's speech
13 March
14:00 - 15:15
Pavilion 2, Hall 3 MITT Academy
Relevant issues of E-voucher project
Pavilion 2, Hall 3 MITT Academy Europe/Moscow
Expert's speech
Accounting and finance in tourism
13 March
15:15 - 17:00
Pavilion 2, Hall 3 MITT Academy
Sales of service in new economic realities. New approaches towards new clients Pavilion 2, Hall 3 MITT Academy Europe/Moscow
Expert's speech
13 March
17:00 - 17:45
Pavilion 2, Hall 3 MITT Academy
Expert's speech
Tourism law. New changes in applying Strict accountability form and cash register in tourism
Day 3
Case-Conference: MITT 365 - Diversification of tourism product
14 March
11:00 - 11:25
Pavilion 8, Conference hall, Lower Gallery
Expert's speech
New trends in health tourism development
14 March
11:25 - 11:50
Pavilion 8, Conference hall, Lower Gallery
Expert's speech
Transition form traditional tourism to the health one: practical tips for agenciesгентств
14 March
11:50 - 00:15
Pavilion 8, Conference hall, Lower Gallery
Expert's speech
Narrow specialisation and diversification in the travel agencies market. Baby Travel Club Case
14 March
12:15 - 12:40
Pavilion 8, Conference hall, Lower Gallery
Expert's speech
Gastronomic tourism - engine of development of the Russian domestic and inbound tourism
14 March
12:40 - 13:05
Pavilion 8, Conference hall, Lower Gallery
Expert's speech
Promotion of niche boutique destinations using an example of the Flemish Region promotion in the russian market. Is it possible to find art- and gastronomic product consumer in today's realities?
14 March
13:05 - 13:20
Break
14 March
13:20 - 13:45
Pavilion 8, Conference hall, Lower Gallery
Expert's speech
Alternative tourism. Community of joint travelling Neskutchnyi den: 600 completed events. What's next? Is it possible to gain profit on this?
14 March
13:45 - 14:10
Pavilion 8, Conference hall, Lower Gallery
Expert's speech
Practice of development of river excursion and cultural tours using an example of Tver Region
14 March
14:10 - 14:45
Pavilion 8, Conference hall, Lower Gallery
Expert's speech
Industrial tourism - new trend in domestic tourism
14 March
14:35 - 15:00
Pavilion 8, Conference hall, Lower Gallery
Expert's speech
Rural tourism. Creating new tourism product. Successful experience of rural tourism development using an example of Kaliningrad Region
14 March
15:00 - 15:25
Pavilion 8, Conference hall, Lower Gallery
Expert's speech
Yachting as a new product for tourism segment
Conference: MITT MICE
Trends determining the industry development. Corporate client requirements addressed to the organizers. Modern IT-instruments possessed by every MICE-manager. How to calculate the technology investment effectiveness?
Target audience:
- MICE-agencies
- hotels
- corporate clients
14 March
11:00 - 11:40
Pavilion 2, Hall 1 Main Arena
Expert's speech
Future of MICE: priority to technologies or human resources?
14 March
11:45 - 12:05
Pavilion 2, Hall 1 Main Arena
Expert's speech
Meetings. Special features of cross-cultural communications
14 March
12:05 - 12:25
Pavilion 2, Hall 1 Main Arena
Expert's speech
Incentives. Eco-practice experience
14 March
12:25 - 12:55
Pavilion 2, Hall 1 Main Arena
Expert's speech
Conferences. Trends and challenges
14 March
12:55 - 13:20
Pavilion 2, Hall 1 Main Arena
Expert's speech
Events. Specific aspect of management of event for premium and luxury brands. Example of two winners of Event of the Year Award: projects for Dom Perignon and Martell
14 March
13:20 - 14:00
Pavilion 2, Hall 1 Main Arena
Expert's speech
Panel discussion. Wind of Change: clients atack and win
14 March
14:00 - 14:40
Pavilion 2, Hall 1 Main Arena
Expert's speech
The most complicated MICE-project
14 March
14:40 - 15:10
Pavilion 2, Hall 1 Main Arena
Expert's speech
XYZ: which approaches work effectively while organizing event for staff belonging to different generations
14 March
15:10 - 16:00
Pavilion 2, Hall 1 Main Arena
Expert's speech
Panel discussion. Love triangle: hotel-client-agency & Co (cooperation, conflicts, commissions and compromises)
MITT Academy. Day 3
Free education programme for specialists of travel agencies and other interested professionals. Everyday series of educational workshops consisting of several thematic tracks
Key topics:
- Law issues in travel companies working process
- Accounting and finance in travel company
- Promotion issues: social media, messengers, landings, pay per click ads
- Sales perfomance improvement
- Staffing issues
Target audience:
- Travel agencies
- Tour operators
12 March
11:00 - 13:00
Pavilion 2, Hall 3 MITT Academy
Modern SEO and Travel: 10 steps to success. Website or landing page: what's better? Pavilion 2, Hall 3 MITT Academy Europe/Moscow
Expert's speech
Digital: websites, landing pages and mobile apps
14 March
13:00 - 14:30
Pavilion 2, Hall 3 MITT Academy
HR-brand of company – main tool for attracting and retaining valuable human resource
Staff motivation: how to retain the best sales managers in a travel company
Pavilion 2, Hall 3 MITT Academy Europe/Moscow
Expert's speech
14 March
14:30 - 16:00
Pavilion 2, Hall 3 MITT Academy
How to correct mistakes while setting up PPC ads Pavilion 2, Hall 3 MITT Academy Europe/Moscow
Expert's speech
Digital: pay-per-click ads
Analytics ans trends in the tourism market
How to correct mistakes while setting up PPC ads
