Event Programme
17 March - 19 March
March 17, 2020
MITT Digital Conference
About the event:
On March 17, 2020, Moscow will host MITT Digital — a conference about internet technologies for tourism sector that takes place on MITT, the largest tourism exhibition in Russia and CIS.
MITT Digital program includes talks by leading international and Russian experts about online travel sector, current trends, new opportunities for business, and future or tourism business.
We invite travel startups to present their projects on the conference stage in front of a professional audience. You can apply for pitch on https://travelabs.org/mitt-digital
We also have a space available for sponsors. If you would like to learn about the sponsorship opportunities at MITT Digital, reach Valentin Dombrovsky at valentin@travelabs.org
Main topics of the conference:
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Online and offline opportunities for travel business
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Startup technologies for travel agents and tour operators
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Social media trends: Facebook, Instagram and other platforms
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Marketing tools for travel sector
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Current technology trends of incoming tourism to Russia
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Main trend of the year: online technologies for Tours&Activities market
Key audience:
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Tour operators and travel agents
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Representatives of regional tourism administrations and tourism information centres
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Online technology and IT solution suppliers
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IT startups
Language: Russian and English
Free entrance
Co-organizer:
17 March
11:00 - 06:00
Main Arena, Pavilion 1, Hall 3
MITT Digital
MITT Academy. Successful Director Track
About the event:
Free education programme for specialists of travel agencies and other interested professionals. Everyday series of educational workshops consisting of several thematic tracks: “Successful Director”, “Effective Marketing”, “Professional Manager”. All the speakers are practitioners and famous business coaches.
Subjects:
- How to improve your business communication skills and enhance the effectiveness of exhibition visiting?
- Changes of the Russian tourism legislation
- Agreements between tour operators and travel agencies. Travel agency legal defence perspectives
- Online and offline agreements between travel agencies and tour operators. Disputes
with consumers - Business processes optimization and reduction of costs at travel agencies
- Accounting and tax treatment
- Online cash registers
Target audience:
- Travel agencies
- All the interested specialists
Language: Russian
Free entrance
Patrner:
17 March
11:00 - 18:00
Conference Hall G, Pavilion 1
MITT ACADEMY
Moderator and Supervisor of Successful Marketing Course
Moderators
Marina Bogomyagkova
17 March
11:00 - 11:50
Networking session
17 March
11:00 - 11:50
Conference Hall G, Pavilion 1
MITT ACADEMY
Business Speed Dating - Possibility to Make a Big Number of Contacts at a Short Period of Time
Moderators
Marina Bogomyagkova
17 March
12:00 - 14:20
Workshops TOURISM AND LAW
17 March
12:00 - 12:30
Conference Hall G, Pavilion 1
MITT ACADEMY
17 March
12:30 - 13:00
Conference Hall G, Pavilion 1
MITT ACADEMY
Safety of Tourism Business: Responsibility of Key Players and Defence Measures
Speakers
Sergey Gruzd
17 March
13:00 - 13:40
Conference Hall G, Pavilion 1
MITT ACADEMY
Topic is to be confirmed
Speakers
Alexander Bayborodin
17 March
13:40 - 14:20
Conference Hall G, Pavilion 1
MITT ACADEMY
How to Conclude an Agreement with Tourists Remotely and in Office
Speakers
Eduard Shalonosov
17 March
14:30 - 16:30
Workshops FINANCES AND ACCOUNTING
17 March
14:30 - 15:10
Conference Hall G, Pavilion 1
MITT ACADEMY
Overview of Changes in Tax and Accounting Legislation in 2020, which Influence the Work of Each Travel Company
Speakers
Larisa Garamova
17 March
15:10 - 15:50
Conference Hall G, Pavilion 1
MITT ACADEMY
Topic is to be confirmed
Speakers
Elena Ivanova
17 March
15:50 - 16:30
Conference Hall G, Pavilion 1
MITT ACADEMY
Topic is to be confirmed
Speakers
Yulia Zazulya
17 March
16:40 - 18:00
Conference Hall G, Pavilion 1
MITT ACADEMY
QA session Theory and Practice of Online Cash Registers Application at Travel Agency
Speakers
Larisa Garamova
Russian Tourism. Statistics. Trends. Forecasts Analytical Session
About the session:
Series of speeches from leading analysts on the current state and development forecasts of the Russian tourism. Comprehensive analysis and up-to-date statistics for planning of successful working strategy on Russian tourism market.
Subjects:
- Statistical review and comprehensive analysis of the Russian tourism market (domestic, inbound and outbound). The main traveling destinations.
- Portrait of a Russian tourist. Consumer trends and analysis of interests and preferences of travelers from Russia
- Online trends of the Russian tourism market development. Where and how do modern tourists search information online? Online booking market trends
Target audience:
- NTOs and foreign tourism administrations
- Russian federal and regional tourism administrations
- Tour operators and travel agencies
- Hotels
Language: Russian and English
Free entrance
17 March
13:15 - 14:15
Conference Hall E, Pavilion 1
Session
Analytical session
17 March
13:15 - 13:35
Conference Hall E, Pavilion 1
Analytical session
17 March
13:35 - 13:55
Conference Hall E, Pavilion 1
Analytical session
Topic is to be confirmed
Speakers
Natalia Ignatyeva
17 March
13:55 - 14:15
Conference Hall E, Pavilion 1
Analytical session
Plenary Session "Touristic Destinations Branding"
About the event:
Theory and practice of marketing and branding of territories. Brand creation tools. Connections of a destination brand with the socio-economic profile of the region. Brand application in marketing campaigns and communications. Successful Russian and foreign experience of branding and rebranding of tourist destinations
Target audience:
- NTOs and foreign tourism administrations
- Russian federal and regional tourism administrations
- Tour operators and travel agencies
- Hotels
Language: Russian and English
Free entrance
17 March
14:45 - 16:15
Conference Hall E, Pavilion 1
Forum "FOCUS ON RUSSIA"
Plenary Session "Touristic Destinations Branding"
Moderators
Evgenia Chukhnova
Plenary Session "Best International Practices of Tourism Development: is Foreign Experience Applicable in Russia"
About the event:
Presentations of successful cases of the foreign tourist destinations development. Discussion of international experience with Russian practitioners — heads of regional tourism administrations and industry experts. Experience of solving “painful” issues of destinations development and increasing the incoming tourist flow.
Target audience:
- NTOs and foreign tourism administrations
- Russian federal and regional tourism administrations
- Tour operators and travel agencies
- Hotels
Language: Russian and English
Free entrance
17 March
16:30 - 18:00
Conference Hall E, Pavilion 1
Forum "FOCUS ON RUSSIA"
Plenary Session "Best International Practices of Tourism Development: is Foreign Experience Applicable in Russia"
Moderators
Sergey Shpilko
Non-mass Tourism Destinations with High Development Potential: Russia and Abroad Workshops
About the workshops:
A series of master classes from leading tour operators. An overview of resorts. Analysis of advantages and disadvantages compared to competitive mass destinations. An overview of the hotel base and MICE capabilities. Selling strategy and objections handling
Subjects:
- What to sell: pecularities, pros and cons of resorts, main competitive destinations
- Target audience, profile of tourist
- How to sell: selling strategy, objections handling
Target audience:
- Tour operators and travel agencies
- MICE-agencies
Language: Russian
Free entrance
17 March
11:00 - 15:00
Conference Hall А, Pavilion 1
Session
Workshops
March 18, 2020
Turkey Day at MITT
About the event:
FIRST TIME AT MITT! A series of business program events dedicated to the 100th anniversary of the establishment of diplomatic relations between Russia and Turkey. Overview and development trends of the Turkish tourism market. Russian-Turkish summit of hoteliers and tourism business. Workshops about new and traditional tourist regions of Turkey
Target audience:
• CEOs, Commercial Directors, Heads of Departments and Specialists of Russian travel agencies, tour operators and MICE sector companies
Participation: free of charge (exhibition electronic ticket-based)
Language: Russian / Turkish (simultaneous translation)
Free entrance
18 March
11:00 - 11:30
Conference Hall А, Pavilion 1
Turkey Day at MITT
Opening and Welcome Speeches
18 March
11:30 - 12:30
Conference Hall А, Pavilion 1
Turkey Day at MITT
Keynote Speeches on Trends of Turkish Tourism Market and Hospitality Indistry Development
18 March
13:00 - 14:00
Conference Hall А, Pavilion 1
Strategic panel discussion with top managers of Russian travel companies and Turkish hotels about key business problems and new opportunities for collaboration
Topics:
• Turkish hospitality market development. Pricing policy. Influence on the Russian business;
• Models of effective cooperation between Turkish hotels and Russian travel companies;
• Ensuring security of Russian tourists at Turkish resorts. Provision of qualified law and medical service;
• Loyalty programs of Turkish hotels for the Russian tourists Conference Hall А, Pavilion 1 Europe/Moscow
Turkey Day at MITT
Russo-Turkish Summit of Hospitality and Tourism Business
About the Summit:
Strategic panel discussion with top managers of Russian travel companies and Turkish hotels about key business problems and new opportunities for collaboration
Topics:
• Turkish hospitality market development. Pricing policy. Influence on the Russian business;
• Models of effective cooperation between Turkish hotels and Russian travel companies;
• Ensuring security of Russian tourists at Turkish resorts. Provision of qualified law and medical service;
• Loyalty programs of Turkish hotels for the Russian tourists
18 March
15:00 - 18:00
Conference Hall А, Pavilion 1
Overview of traditional and new touristic destinations of Turkey. Current state and development prospects of regional hotel bases. Places of interest and excursion programs. MICE-opportunities of resorts. Regions to be covered: Antalya, Izmir, Muğla Conference Hall А, Pavilion 1 Europe/Moscow
Turkey Day at MITT
Workshop series Turkey 360° - Resorts and Hotels of 2020 Season
About the event:
Overview of traditional and new touristic destinations of Turkey. Current state and development prospects of regional hotel bases. Places of interest and excursion programs. MICE-opportunities of resorts. Regions to be covered: Antalya, Izmir, Muğla
MITT Academy. Effective Marketing Track
About the event:
Free education programme for specialists of travel agencies and other interested professionals. Everyday series of educational workshops consisting of several thematic tracks: "Successful Director", "Effective Marketing", "Professional Manager". All the speakers are practitioners and famous business coaches.
Subjects:
- Effective marketing strategy creation at travel agencies
- How to select promotion channels and evaluate their effectiveness?
- Promotion via Instagram and pecularities of work with blogers
- Promotion via Vkontakte
- Mailings and chat-bots in social networks
- Strategies and common mistakes of SEO in travel
- Low budget and rumor marketing
Target audience:
- Travel agencies
- All the interested specialists
Language: Russian
Free entrance
Co-organizer:
18 March
11:00 - 18:00
Effective Marketing Course
18 March
11:00 - 11:15
Conference Hall G, Pavilion 1
MITT ACADEMY
Welcome speech
Moderators
Elena Belousova
18 March
11:15 - 12:00
Conference Hall G, Pavilion 1
MITT ACADEMY
Topic is to be confirmed
Speakers
Alexey Ivanov
18 March
12:00 - 12:45
Conference Hall G, Pavilion 1
MITT ACADEMY
18 March
14:45 - 15:30
Conference Hall G, Pavilion 1
MITT ACADEMY
18 March
16:30 - 17:15
Conference Hall G, Pavilion 1
MITT ACADEMY
TOP Strategies and Basic Mistakes and SEO for Travel
Speakers
Oleg Shestakov
Trends for Tourism Industry Development - Travel Trends Conference
About the conference:
Global trends and scenarios of tourism industry development. Everything you need to know for the succesful business planning — New marketing technologies. Cutting edge IT trends. Tourism business transformation.
Subject:
- Consolidation of industry and forecasts of touristic markets transformation
- New instruments and machanisms of tour product promotion
- AI, Big Data, Internet of Things — what are the new opportunities for travel business?
- Challenges and key trends of tourism transportation development in Russia and abroad
- 2020 Forecasts of hospitality industry development
- Transformation of travel business: from agents to advisors
- Millenials and gen Z — how to satisfy new generations of travellers?
Target audience:
- Tour operators
- Travel agencies
- MICE agencies
Language: Russian and English
Free entrance
Partners:
18 March
13:50 - 18:00
Main Arena, Pavilion 1, Hall 3
Session
Travel Trends Conference
Moderators
Maya Lomidze
18 March
13:50 - 14:30
Main Arena, Pavilion 1, Hall 3
Travel Trends
The global tourism picture: key trends and new concepts
Speakers
Marija Milasevic
Conference on Taxes, Accounting and Law
About event:
- Practical solution of problems of scaling and automation of business-processes in travel agencies.
- How to organize the accounting, analysis and control of key performance indicators of travel agency.
- Should one need a financial planning in travel agencies?
- How one can influence its business by means of efficient system of motivation and how to track business by means of KPI
- How business automation impacts profits
- Level of tax burden on the company in tourism sector
- Check-lists for tax safety
Target audience:
- Tour operators
- Travel agents
Subjects to be discussed:
- Financial planning
- How to increase profits by 2 times with the help of automation of business-processes
- Investments into quick assets
- Personal efficiency of director
- Managerial accounting
- Scaling of touristic chain
- Tax safety 2020
- Strategy and tactics 2020
Language: Russian
Participation: a fee to be paid
Partner:
18 March
11:00 - 18:00
Conference Hall D, Pavilion 1
Conference on Taxes, Accounting and Law
Foresight Workshop "Travel 2.0: What to Sell to Modern Generations of Tourist?"
About the event:
FIRST TIME AT MITT! Each generation prefers different formats of traveling. What is a good traveling for X and Y generations? How do generations learn about where to travel and why? What do professionals need to do to attract and retain different generarations travellers? Workshop Moderator is Evgenia Shamis, Founder, General Director and Coordinator of RuGenerations — Russian School of Theory of Generations
Target audience:
• Travel agencies
• Tour operators
Participation: free of charge (exhibition electronic ticket-based)
Language: Russian
Free entrance
18 March
13:30 - 15:30
Conference Hall E, Pavilion 1
Foresight Workshop
Foresight Workshop "Travel 2.0: What to Sell to Modern Generations of Tourist?"
Moderators
Evgenia Shamis
MITT 2020 Exhibitor Award Ceremony
18 March
11:30 - 12:30
Main Arena, Pavilion 1, Hall 3
Ceremony
MITT 2020 Exhibitor Award Ceremony
Travel Agency Success Secret - How to Survive Fierce Competition and Ride the Wave of Changes Talk Show
About the event:
On the problems of travel agent business development. Dialogue with the leaders of Russian and foreign travel companies. Tips and cases of successful professionals for business development
Issues to discuss:
- Added value creation for a tourism product — how to create an added value of an agent’s services and explain it to a tourist?
- International experience of travel agencies work — how the market develops and works abroad. On the transformation of agents to advisors and the relationship of travel agents with tour operators
- Successful business reorientation and narrow niche product development
- Effective use of digital channels in promotion
- Travel agent personal brand creation — step-by-step instruction
Target audience:
- Travel agencies
- Tour operators
Language: Russian
Free entrance
Co-organizer:
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18 March
16:00 - 18:00
Conference Hall G, Pavilion 1
Travel Agency Success Secret Talk Show
Talk show
Moderators
Diana Ferdman
Tourism Business in 5 years: How to Get Prepared for Changes? Strategic Session
About the session:
Session is designed for all the interested travel industry professionals. During the session leading world experts and visionaries will represent their vision of how the industry will develop in the coming years.
The purpose of the session is to identify the main travel trends and develop practical recommendations and action strategies for the professional community together with key experts of the Russian tourism market.
Subjects:
- Everybody Dies but Me — Forecasts of Tour Operator Market Trends
- Robot or Concierge — Future of the Travel Agent Business
- Just Getting Started — Transformation of Hospitality Business
Target audience:
- Tour operators and travel agencies
- Hotels
Language: Russian
Free entrance
18 March
11:30 - 13:00
Conference Hall G, Pavilion 1
Panel discussion
Discussion
Moderators
Tatiana Dmitrova
Speakers
Dmitry Arutyunov
Grant Babasyan
Oleg Melnik
Taras Demura
March 19, 2020
MITT Academy. Professional Manager Track
About the event:
Free education programme for specialists of travel agencies and other interested professionals. Everyday series of educational workshops consisting of several thematic tracks: "Successful Director", "Effective Marketing", "Professional Manager". All the speakers are practitioners and famous business coaches.
Subjects:
- Tour operator work mechanisms. How travel agencies could make their cooperation with tour
operators easier and more efficient. Analysis of common mistakes and practical tips on
how to avoid them - Technologies and scripts of remote sales. Objections handling
- How to sell without permanent discounts and retain clients?
Target audience:
- Travel agencies
- All the interested specialists
Language: Russian
Free entrance
19 March
11:00 - 18:00
Conference Hall G, Pavilion 1
Session
Professional Manager Track
MITT 365 - Diversification of Tourism Product Case Study Conference
About the conference:
Conference is targeted to travel agencies and tour operators striving to diversify the business and go beyond the traditional beach destinations. Special types of tourism and successful experience of new product development from the ground up. Practical cases presentations
Special types of tourism:
- Medical tourism
- Children’s tourism
- Active tourism
- Industrial tourism
- Gastronomical tourism
- Luxury tourism
- Excursion tourism
- Agricultural tourism
Target audience:
- Tour operators
- Travel agencies
Language: Russian
Free entrance
19 March
11:00 - 16:00
Conference Hall А, Pavilion 1
Session
19 March
11:00 - 11:25
Conference Hall А, Pavilion 1
MITT 365 - DIVERSIFICATION OF TOURISM PRODUCT
19 March
11:50 - 12:15
Conference Hall А, Pavilion 1
MITT 365 - DIVERSIFICATION OF TOURISM PRODUCT
Soulfulness and Esthetic of By-Places as a Tourism Product
Speakers
Mikhail Konchits
19 March
12:15 - 12:40
Conference Hall А, Pavilion 1
MITT 365 - DIVERSIFICATION OF TOURISM PRODUCT
Active Tourism - Difficulties and Success of Wwalking Tours Development in Russia
Speakers
Sergey Zavoda
19 March
13:05 - 13:30
Conference Hall А, Pavilion 1
MITT 365 - DIVERSIFICATION OF TOURISM PRODUCT
19 March
13:55 - 14:20
Conference Hall А, Pavilion 1
MITT 365 - DIVERSIFICATION OF TOURISM PRODUCT
Alternative Tourism:Neskuchny Den Community for Collective Trips. 600 Organized Events. What Next? Is There a Possibility to Earn Money
Speakers
Mikhail Glushenko
MITT MICE Conference
About the event:
Trends determining the industry development. Corporate client requirements addressed to the organizers. Presentation of the most difficult MICE projects
Target audience:
- Sellers and buyers of the MICE industry (MICE-agencies and corporate clients, hotels, IT service providers etc.
Language: Russian
Free entrance
Co-organizer:
19 March
11:00 - 16:00
Main Arena, Pavilion 1, Hall 3
Session
Support and Sponsors
Official tour operator
Official partner
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