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26th Moscow International Travel & Tourism Exhibition
12–14 March 2019 • Expocentre, Moscow

New exhibitor case study: Visit Azores, Portugal

The Azores – an archipelago formed of nine volcanic islands off the west coast of Portugal – has a rapidly evolving tourism industry. As an autonomous region of Portugal, this year Visit Azores joined the Portuguese national stand at MITT 2018 to promote the destination to the Russian outbound market.
New exhibitor case study: Visit Azores, Portugal
We spoke to Joao Pedro Barbosa, Market Manager at Visit Azores, to hear about the association’s participation at MITT.
Why did you decide to take part in MITT 2018?
Visit Portugal usually attends the show and this year all the Portuguese regions are here to attend as well. The Azores Promotion Board decided to participate not only to promote the destination but to also make some contacts and acquire some of the tourism flow from Russia to Portugal.
This year we wanted to showcase our unique islands for the Russian market.
Russia is a brand-new market for us. We are still learning how to approach this market and how to promote the Azores to Russian tourists. Portugal is already quite an established market but we believe the Azores have an amazing product to offer all year round and could in fact be the next holiday destination for Russian guests.
We are here to promote the destination as a tourist association, but since we have some of our partners here, it is also an opportunity to maximise their business and services. So, when we get any enquiries to the Azores at the stand we also refer directly to our partners.
How was 2017 in terms of Russian tourism for you?
As mentioned, at this time, Russia is still an emerging market for the Azores. We are aware of its huge potential, so we believe that we can in fact put the Azores on the map and create the awareness needed to increase the number of Russian tourists to our archipelago.
Our major markets are Portugal, followed by Germany, then North America, as well as the UK, France, Spain, etc. Over the last couple of days, we’ve seen several tour operators interested in learning more about our islands and selling the Azores as a holiday destination. There is still a lot of work to do!

In terms of your show experience have you had many visitors so far?
Yes, we have. It was very packed yesterday and the first day as well. We’ll see today.
We’ve made several contacts, especially from travel agents and tour operators. Some of whom don’t know much about the Azores, but they are very interested to go there and see it for themselves.
How do you measure the success of the show?
First we will do follow ups, and from those results we can better assess whether the show has been a complete success.

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