26th Moscow International Travel & Tourism Exhibition
12–14 March 2019 • Expocentre, Moscow

Destination focus: France

News
Home to world-famous sights and stunning beaches, mountains, and countryside, France took the crown as most visited country in the world in 2017.
Destination focus: France

While its total inbound figure rose 8% in 2017 to reach 86.9 million tourists, the number of Russian tourists arriving in France rose 20% to reach 471,000 in total, according to Russian State Statistics Service Rosstat.
 
This notable growth is in line with the huge rise in outbound travel from the Russian market – 25% in 2017 and continuing growth in 2018.
 
The positive statistics follow the French-Russian Cultural Tourism Cross Year in 2016, and marked a change after a decline in the number of Russian tourists in 2015.

One region experiencing the benefits of Russians’ increased interest in France is Alsace. Last year the number of Russian tourists visiting French Alsace grew 68%, and over the first half of 2018 – a further 6%. Russian Travel Digest puts this remarkable growth down to the active promotion of the area in Russia by tour operators and the regional tourism committee.



 

Russian ski tourism in the French Alps


Another area popular among Russian tourists is the French Alps. In fact, Les Trois Vallées was Russian ski tourists’ no.1 destination in the 2017/18 season, according to Russian digital agency Digital Guru.
 
Those resorts showing a rise in Russian tourists in 2017/18 include:
 
Les Coches – 21%
Les Arcs 1950 – 20%
Courchevel – 12%
La Tania – 11%
La Plagne 1800 – 11%
Meribel – 8%
Brides-les-Bains – 8%
Avoriaz – 7%
Les Arcs 2000 – 6%
 
With French ski resorts a favourite among Russian winter sports tourists and demand on the rise, France is in prime position to welcome even more Russians in the future.
 
As the Russian economy improves, it’s good news for international ski resorts: Russian tourists tend to stay longer than the average tourist, they spend more than their European counterparts, and their holidays are spread across the season.
 
Find out more about Russian ski tourism with our free guide Russian Outbound Ski Tourism in 2018: An Overview.

 

Future growth in tourist flow

During a recent meeting between the French Tourism Development Agency Atout France and ANEX Tour, which has opened sales of package tours to France, Inessa Korotkova, Head of Atout France noted that France remains one of the most popular destinations on the Russian market.

She continued to say that by the end of 2018, the growth in demand will continue and the pre-crisis levels will be exceeded.
 
Aiding this growth will be new flight routes. Ms Korotkova reported: “Next year, there will probably be direct flights from Moscow to Bordeaux, Montpellier and Marseille.”

Interested in capitalising on these positive statistics? You need to be at MITT 2019.


 

MITT 2019

 
The Moscow International Travel and Tourism exhibition is the annual meeting place for the entire Russian tourism sector. It’s where tour operators, travel agents, destinations, and other travel service companies gather to find new business and establish key contacts.
 
Make sure those influencing the market know about your brand. By exhibiting at MITT, you get the opportunity to meet over 22,700 travel industry professionals and showcase your travel products with a view to signing contracts and making deals.

In 2019, MITT will provide a dedicated area for ski companies - Ski Village - to make it easier to meet the buyers you need.
 
Enquire today to find out more about how MITT can help grow your leads on the Russian travel market.