Thousands of companies take part in MITT every year. Why do they come back year after year?
· MITT is designed to generate business. The event attracts both industry professionals and the general public. It enables exhibitors to meet potential partners and establish new business contacts. It provides a great opportunity to discover in-depth information about the market, find out what customers really want, ask for professional opinions and interact face to face with influential figures in the tourism industry.
· MITT is an international event. Over many years, it has established itself as the main forum in Russia for professional travel and tourism companies to interact and promote themselves. The major players in the Russian tourism industry are present, as well as operators from all around the world.
· MITT is an effective marketplace. As the main tourism exhibition in Russia, MITT is a key event for specialists in the industry. It brings together international organisations, consultants, educators, technological operators, major Russian brands, banks, institutions and investors. At MITT, they can discuss ways to increase cooperation amongst different markets and how to increase the flow of Russian tourists.
· MITT provides excellent promotional opportunities. It is the ideal place to present new destinations and to discover trends in the fast-developing tourism industry. Exhibitors can display their destinations in their full glory, positioning them as premier holiday destinations to the Russian market.
· Stands at MITT are conveniently organised with the visitor in mind, reducing their time walking around the exhibition and searching for stands they are interested in. It also means that participants meet more people who are relevant to their business.
· MITT takes place at a crucial time of year. The exhibition has always been the key event for the spring and summer tourist seasons. The timing is ideal for the needs of international and domestic operators and a great opportunity to present peak-season programmes and generate business for successive seasons.
· MITT is not just another trade event. It is the only tourism exhibition in Russia that truly reflects the vibrancy and continuous growth of the domestic and international travel and tourism industry and is recognized as such by professionals in the international tourism industry.
· The exhibition is held in Russia! Russia is considered as having one of the largest flows of tourists to different regions of the world including Far East, Middle East, Mediterranean and Europe. Professionals recognize that the market offers huge potential, especially as Russian tourists are among the highest spenders in the world.
